It's 2011. It has been for 16 days now. For the last few decades, women have been convinced that gender equality is near, if not already achieved. But just because Ellen Degeneres has a talk show and Lisa Lampenelli gets a few too many laughs up on stage doesn't mean that the struggle is over. I say "the struggle" like I'm some sort of man hating, bra burning feminist (even though I don't practice the art of wearing a bra), but I think it's pretty clear that sexism is the most prominent theme in media today. Commercials not only market a product, but a way of life.
Things women advertise: Swiffers, windex, vacuums, pledge cleaning supplies, hamburger helper, cookware, bakeware, food products, yogurt, chocolate, weight loss supplements and laundry detergents.
Things men advertise: Grills, sportswear, lawn mowers, cars, electronics, tools and beer.
If I was a women in today's media, I would be white. I would be blonde. I would be swiffering my house in the middle of a weekday. I would be alone cleaning because my husband would be at work and my kids would be in school. I would be mopping up my dog's piss with a porcelain veneered smile slapped on my face. I would be preparing a meal, but I wouldn't eat it because my non FDA approved diet supplement would curve my appetite. And of course, I would be covered in yogurt.
If I was a man in today's media, I would be white (or maybe I would be the white guy's black sidekick.) I would be young and strong. I would be grilling burgers for a party over some hot coals. I would be mowing the lawn in concentric patterns smiling all the while. I would be racing a sports car through an unrealistic terrain of red desert lands or snow covered mountains. I would be hammering sheetrock onto the top of my house in the suburbs. I would have an icy beer to my right. I would come home to a house free of dog piss and full of Hamburger Helper.
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